LEGAL · Tempe, ArizonaPrivacy Policy

1. What this policy covers

This Privacy Policy explains how George Carr DDS & Associates PLLC, doing business as Live to Smile® ("the practice," "we," "us," or "our"), handles information collected through livetosmile.com and its forms, including our free virtual consult tool (together, the "Site").

This policy covers the Site only. It does not cover:

• Protected Health Information ("PHI") we create or receive as your treating dentist once you are a patient of the practice — that is governed by our HIPAA Notice of Privacy Practices, a separate document available at your first visit, posted at our office, and available on request. See Section 11.
• Other websites we link to, including our booking system, which have their own privacy policies.​​​​​​​

2. Information we collect

Information you give us directly

• Contact details — name, phone number, email address, and mailing address if you call, message, book an appointment, or fill out a form on the Site.
• Appointment information — the date, time, and type of visit you request through our online booking system (operated by Weave; see Section 5).
• Virtual consult submissions — described in detail in Section 3.
• Anything you choose to tell us — for example, in a message field, a review, or a phone call.

Information collected automatically

• Standard technical information such as your IP address, browser type, device type, and the pages you visit, collected through our hosting provider and any analytics tool we use.
• Cookies — see Section 6.

We do not collect demographic categories like income, political affiliation, or religion. We have no reason to, and we removed that language from our previous policy.

3. The virtual consult form, specifically

Our free virtual consult tool lets you send a photo of your smile and a short note about what you're considering, in exchange for a personal video reply from Dr. Carr. Because this feature is different from the rest of the Site, it gets its own section.

What we collect

• Your name, phone number, and email address.
• What you select as your area of interest (for example, veneers or whitening).
• A photo of your smile, if you choose to upload one.
• Any notes you type describing your cosmetic goals.

Who looks at it, and how

A licensed dentist at our practice reviews your submission personally and records a video response. We do not use artificial intelligence to analyze your photo, generate a simulated preview, or draft your response. If that ever changes, we'll update this section before it does, not after.

How your photo travels

The form is processed by Roya, our website host (see Section 5). This is a standard web form, not a dedicated, encrypted medical intake system. If you'd rather not upload your photo through this website, text it to us directly at (480) 756-0194 instead — it works just as well and keeps the photo off the website entirely.

What we ask you not to include

Please don't use the notes field to describe symptoms, medical history, medications, or anything you'd consider sensitive medical detail. This tool is for cosmetic goals, not clinical intake. If you're in pain, have swelling, or have a broken tooth, call us instead — we see emergencies the same day.

How long we keep it

We keep virtual consult photos and notes for 90 days after your video reply is sent, then delete them, unless you become a patient of the practice, in which case relevant records may become part of your patient file and are handled under our HIPAA Notice of Privacy Practices instead.

Not a diagnosis

A virtual consult is a preliminary, informal opinion based on a photo, not a clinical examination. It is not a diagnosis, does not replace an in-person exam, and a reassuring reply is not clearance to delay care if something is actually wrong. It also does not, by itself, create a dentist-patient relationship — that begins when you're seen as a patient at our office.

4. How we use information

• To respond to your questions, prepare your virtual consult reply, and schedule appointments.
• To operate, maintain, and improve the Site.
• To send you appointment reminders or requested follow-up (by phone, text, or email).
• To meet legal, regulatory, or safety obligations.

We do not sell your personal information. We do not use your consult photos, notes, or health-related interest for advertising, and we do not hand them to marketers. If we ever want to use a real patient photo for marketing — a testimonial or a before-and-after — we'll ask you for that specifically, in writing, separate from anything on this form. Your use of the virtual consult tool does not by itself give us that permission.

6. Cookies and analytics

The Site may use basic cookies for functionality and to understand how visitors use the Site (for example, which pages are most viewed). We don't use cookies to build advertising profiles or sell data to ad networks. You can disable cookies in your browser, though some parts of the Site may not work as well.

Third-party content loaded by the Site. Some pages load content directly from Google — the typefaces used across the Site, and the map on our Contact page. When your browser requests that content, Google receives your IP address and may set its own cookies. This happens automatically when the page loads, and Google's own privacy policy governs what it does with that information. We don't receive or control it.

7. Children and minors

Live to Smile treats patients of all ages in the office, including children, as part of our family dental practice. This section is about the website specifically, not who we treat.

• You must be 18 or older to submit the virtual consult form or any other online form on your own behalf.
• If the smile in the photo belongs to someone under 18, a parent or guardian must be the one submitting the form, and confirms they are that minor's parent or guardian by doing so.
• We do not knowingly collect personal information online directly from a child under 13. If we learn that's happened, we'll delete it.

None of this affects scheduling or in-person care for a child — that happens the normal way, with a parent or guardian calling or booking on the child's behalf.

8. Data security

We use reasonable measures to protect information submitted through the Site, and our vendors (Roya, Weave, Cherry) maintain their own security practices. That said, no method of transmission over the internet is completely secure, and we can't guarantee absolute security of information sent to us electronically. This is exactly why Section 3 recommends texting sensitive photos directly rather than uploading them through the website.

9. If something goes wrong

If a security incident compromises your personal information, we'll notify affected individuals as required by Arizona law (A.R.S. § 18-552), generally within 45 days of discovery, and take reasonable steps to address it.

10. Your choices and rights

• Opt out of communications — reply "STOP" to any text, unsubscribe from any email, or contact us using the details in Section 13.
• Ask what we have — contact us and we'll tell you what personal information we hold about you from the Site.
• Ask us to correct or delete it — we'll do so unless we have a legal reason to keep it (for example, patient records we're required to retain).

Depending on where you live, you may have additional statutory rights — for example, California residents may have rights under the CCPA/CPRA. Arizona does not currently have a comprehensive consumer privacy law of its own. Wherever you're writing from, the fastest way to exercise any of these choices is to just contact us directly (Section 13); we'll handle it, we don't need you to cite a specific statute.

11. If you're a patient: HIPAA

Once you're a patient of the practice, your medical and dental records are Protected Health Information under HIPAA, and are governed by our HIPAA Notice of Privacy Practices — a separate document, not this webpage. You receive a copy at your first visit, and it's available on request at our office at any time. If anything on this page ever seems to conflict with that Notice for your actual patient records, the HIPAA Notice of Privacy Practices controls.

We do not describe this website, its forms, or its hosting as "HIPAA-compliant," "HIPAA-secure," or "HIPAA-certified." Those are specific claims about a specific legal framework, and we'd rather tell you plainly what this website is (and isn't) than use a badge that oversells it.

12. Changes to this policy

We'll update this page as our practices change and update the date at the top when we do. We don't expect to make a habit of leaving it untouched for a decade.